Inp.polri.go.id - Jakarta. The Financial Services Authority (OJK) plans to introduce regulations governing financial influencers, or also known as "finfluencers", in the second half of this year.

“We’re currently drafting the framework. Hopefully, it will be issued in semester II,” said Friderica Widyasari Dewi, OJK’s Chief Executive of Financial Consumer Protection, during a media briefing in Jakarta on Tuesday (11/3/2025).

The regulation will address whether finfluencers must obtain certification and aims to ensure responsible financial content. Many countries have already implemented similar rules to prevent misleading promotions, she noted as reported by antaranews.com.

The move comes amid concerns over unqualified individuals influencing public financial decisions. The regulation will cover all financial products and protect consumers from fraud risks.

Friderica cited foreign regulators’ ability to verify influencers’ claims about wealth and investments, ensuring transparency. The urgency for regulation heightened after last year’s case involving influencer Ahmad Rafif, who allegedly engaged in unauthorized investment schemes.

(mg/inp/pr/nm)