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Harbolnas 2024 Generates Rp 31.2 Trillion in Sales, Local Products Lead

By Admin 1 Senin, 30 Desember 2024 Pengunjung (231) 1 Mins Read
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Inp.polri.go.id - Jakarta. The 2024 National Online Shopping Day, locally known as Harbolnas, saw a total of Rp 31.2 trillion in transactions, with local products dominating the sales and the average spend per person was Rp318,000.

Coordinating Minister for Economic Affairs Airlangga Hartarto highlighted the government's efforts to boost local products. 

"As demand for local goods grows, supply will naturally follow, helping reduce our reliance on imports," he said on Sunday (29/12/2024).

This year's Harbolnas saw a 21.4% year-on-year increase in total sales, up from Rp25.7 trillion in 2023. Local products accounted for 52% of the total sales, reaching Rp16.1 trillion—a 31% increase from last year, according to antaranews.com.

The top-selling categories were sportswear, fashion accessories, personal care items, and food & beverages. A record 407 participants, including merchants and e-commerce platforms, took part, the highest since before the pandemic.

(mg/inp/pr/nm)

 

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