inp.polri.go.id - Jakarta. The Food and Drug Monitoring Agency (BPOM) found 91 illegal cosmetic brands, most of which were imported products, based on the results of intensification during February 10-18, 2025.

"In the results of this intensification, BPOM found violations and alleged crimes in the production and distribution of illegal cosmetics from 91 brands," said Head of BPOM Taruna Ikrar on Friday (2/21/2025).

He explained that from the 91 brands, 4,334 items with 205,133 cosmetic products were found with an economic value of more than IDR 31.7 billion.

Ikrar further reveals that the illegal cosmetics contained prohibited ingredients, such as skincare products with blue labels that did not comply with the provisions, without a distribution permit, the method of use that did not comply with cosmetic provisions, and expired date.

He said that the findings of illegal cosmetics were dominated by imported products and contract products that were distributed and promoted through online media.

"One form of eradication strategy carried out by BPOM is by implementing intensification of supervision of the circulation of illegal cosmetics through social media. So, because this is marketed on social media, we monitor it very strictly," explained the Head of BPOM.

In addition, in order to eradicate illegal cosmetics, he said, BPOM is breaking the supply chain from upstream to downstream and analyzing illegal cosmetic trends, which are currently mostly found to be imported and marketed on social media and online media.

With the discovery of products dominated by imported products by 60 percent, the economic value of the results of the intensification of cosmetic products in 2025 has increased up to 10 times compared to 2024.

The Head of BPOM stated that the findings of the economic value of illegal cosmetic products were the result of new trends and motives on social media.

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